This first chart is simply the average percentage of the action each team has gotten thus far this season:

The Red Sox have been very popular, while the Giants have not. It's no coincidence that the better teams have higher percentages. Even after considering the reduced payout, people generally prefer to bet on favorites. So far this year, according to Wagerline, the average favorite has received 56.5% of the action. That percentage rises as the line gets higher:
When evaluating how popular each team has been among the betting public, we need to take this into account. To do this, I looked at the data so far this year and figured out the expected percentage for each line. Using this, we can figure out the average percentage we should expect for each team based solely on their average line, and compare it to their actual average percentage. This allows us to isolate the popularity of the team from the public's tendency towards favorites.Here are the teams that have gotten more action than we'd expect from their lines:
For evaluating individual teams, I think this is a lot more meaningful. As I previously theorized, there is a large gap between the public perception of the Cardinals and their lines. Part of this probably existed prior to the season, but their 19-11 start has a lot to do with it as well. This significantly changed how the public looked at St. Louis, but I doubt it had much of an effect on the lines.The same is true, but to a lesser extent, with the Marlins. The rest of the teams are just generally very popular.
Here is the other end of the spectrum:
Note the gap between the top two. People really don't like betting on the Giants. Here is the breakdown by starting pitcher:
The books seem to respect Cain nearly as much as Lincecum (this can be seen in the similar "Ex %" columns, which mean that their lines have been comparable), but this clearly isn't true for the general public. Cain's 7-16 record last year probably contributed to this, as did his 0-2, 6.44 ERA start this year.People have avoided Zito, but that's mostly been caused by the lopsided lines, and San Francisco's general incompetence. His gap will probably increase going forward-- it's been 7.5% over his last three starts-- as he's pretty clearly undervalued at this point.
The rest of this list is filled with generally poor teams, with two exceptions-- the Rays and Brewers. It's no coincidence that these are two teams I've talked about way too much in Futures Watch. Both teams have been undervalued so far this year. For the Rays, it's because of their sudden rise; they've already won more than half as many games as their franchise record. Milwaukee's large difference is probably caused by their slow start, although it may not last, as they've now won six of seven.













